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Understanding Marketing (Pocket Mentor) From Harvard Business School Press (COR)
Download PDF Understanding Marketing (Pocket Mentor) From Harvard Business School Press (COR)
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- Sales Rank: #271964 in Books
- Brand: Harvard Business School Press (COR)
- Published on: 2010-01-01
- Original language: English
- Number of items: 1
- Dimensions: .51" h x 5.10" w x 7.06" l, 1.12 pounds
- Binding: Paperback
- 96 pages
About the Author
Philip Kotler is a world renowned expert on strategic marketing. As the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, Philip's research spans a broad number of areas including consumer marketing, business marketing, services marketing and e-marketing. He has authored over 45 books and has been a consultant to IBM, Bank of America, Merck, General Electric, Honeywell and many other companies. He also has received over 12 honorary degrees from around the world. Bruce Wrenn the William E. Colson Professor of Marketing at Andrews University, has served as a consultant to organizations in high tech, packaged food, fine dining, health care, pharmaceutical and bio-tech industries, as well as not-for-profit organizations. He has authored more than a dozen books in marketing management and planning, marketing research, church marketing and consumer behavior. He has served as a Harvard ManageMentor since 2002.
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